Investors Sue Adidas Over Kanye West Yeezy Deal

Information gathered by ghlatest.net indicates investors have filed a class action lawsuit against Adidas, with allegations executives knew about the problematic behavior Ye, formerly known as Kanye West, for years before the company ended its partnership with the rapper.

Adidas cut ties with Ye in October after the rapper made a series of antisemitic remarks in their suit, filed last Friday, 28 April, 2023.

Shareholders allege the company knew about the risks associated with partnering with rapper and failed to take precautionary measures to limit negative exposure.

Adidas announced its partnership with Kanye West on November 2013. The first Yeezy’s were debuted in February 2015.

According to information gathered by ghlatest.net, the shoes surged in popularity, even as the rapper came under fire in 2018 over remarks he made about slavery.