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Efya Is Not Hungry For Success – Arnold Baidoo



Widely recognized entertainment pundit, Arnold Asamoah Baidoo has expressed displeasure in Ghanaian songstress, Efya’s seemingly ‘no showing’ on the global stage, accustoming it to the singer’s lacking zeal to overstretch her opportunities in the music industry.

He explained that the “Gingam” hitmaker’s career is not at its peak because she is not putting in the needed effort into her craft despite having an amazing voice and being a top-class stage performer

In a recently released write-up titled, “Efya & drug-use tag: Take action”, published in the recent edition of Graphic Showbiz, the entertainment pundit expressed frustrations at Efya’s inability to hit the global stage at a time when the likes of Nigeria’s Tiwa Savage and TEMS are breaking barriers on the international front.

In his he stated that Efya has been in the music industry for close to 13 years, commanding an incredible talent.

However, she is yet to sign any lucrative record deal or endorsement deal with any notable company or media house.

He reiterated that, one of Efya’s major problems has nothing to do with drug use or the abuse of the substance.

Per the scripted by the entertainment pundit in his recent write-up, a lot of people have over the years argued that, with such amazing talent and swagger, Efya should have been bigger than the likes of Tiwa Savage and TEMS and they are right.

The unfortunate thing here is, she seems overly comfortable, lazy and not hungry enough for success.

Arnold further noted that even though the Ghanaian female singer started commercial music way back in 2008 after placing second in the “Stars of the Future” reality show, Efya appears unperturbed about becoming one of the most idolized female artistes in the last decade and beyond.

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Arnold further stated that the singer equally seems uninterested in international exploits when clearly, she has huge potential.

He added that, quite incredulously, in such a competitive Ghanaian music industry, Efya has only one, just one album to her credit together with just a single mixtape.

“How do you compete with such?” he quizzed.

He went on to say that unless Efya can only behave the way she is behaving and be recognized if she is a Lauryn Hill in a well-structured industry where she can drop one classic solo album and go to sleep, knowing very well she can survive on shows, royalties and licensing deals but unfortunately, she is nowhere near Lauryn Hill and is stuck in a higgledy-piggledy music industry.