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Don Jazzy Lists Qualities He Considers Before Signing An Artist To Mavins

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Iconic musician and music executive, Don Jazzy, who is recognized as a leader with eyes for raw talent, highlighted on his six expectations in signing any new talent from a creative point of view.

The CEO of Mavin Records, Michael Ajereh, popularly known as Don Jazzy. has provided a list of some of the criteria he looks at before signing any artist on his fast rising record label.

“Once upon a time I wouldn’t think of signing an artist that is social media savvy but now I kind of want to put it at the beginning of my list,” he began. “Talent, due diligence, mannerism, character, age at the moment is kind of important as well.” he said.

“The people that move the market are the young ones because the older guys are busy making money for the family and are worried about their family. They don’t care about helping you to go and stream or watching your social media to know when you post but the young guys are still much into the whole culture.” he further stated.

The former Vice President of the defunct Mo’Hits records, further described his true definition of a successful musician as one who has or can make a long-lasting impact on his immediate or extended family.

He went on to state that, as for him, if a musician’s life is better than he or she was a day before, and as long as they can make life better for the creative talent and he or she can in turn impact your his or her immediate or extended family, that’s beautiful.

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