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Musicians Who Release Songs Frequently Easily Fade Out – Nicholas Omane Acheampong



Award-winning Ghanaian Gospel musician Nicholas Omane Acheampong has a rather distinct perspective concerning the frequency of music releases and its effect on an artiste’s longevity in the music industry.

The “Aporsor” crooner posited that the concurrent rapid release of songs could contribute to a musician’s decline in prominence over time.

Nicholas Omane Acheampong, whose music career spans over two decades, has borne witness to the evolution of the Ghanaian music industry firsthand.

In a recent interview on Kingdom FM, the Zaphenath Paneah hitmaker shared his thoughts on the metamorphosing landscape of the music industry and the pitfalls that some musicians fall into.

According to the Gospel artist, the recent norm of churning out songs at a fast pace in an attempt to maintain relevance can eventually result in burnout and creative stagnation.

Explaining further, he said while frequent releases of songs might bring an artist massive attention within a short period, they could dilute an musician’s brand and artistic recognition over time.

Using his craft as a typical example, he stated that although his songs do not make too much noise on air, he is one of the most revered Gospel musicians in the industry.

Per his sentiments, this implies that it is not necessarily the number of songs you record that will keep you relevant in the industry.

He reiterated that, as a musician, just a single song can keep you in the music industry forever.

In line with this disclosure, he urged fellow musicians to shift their focus on the craftsmanship of their music, ensuring that each song released resonates deeply with the audience rather than just filling the airwaves.

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